Named after its founder Don Julio González, Don Julio Tequila was founded in Jalisco when González began distilling Tequila in 1942 - he was 17 at the time. Initially made to share with his close friends and family, the popularity and quality of his Tequila spread and gave room for a business to grow. For González’s 60th birthday in 1985, his sons created a Tequila in his name, Don Julio, and it was this quality Tequila that launched the company in 1987.
It is considered to be the world's first luxury tequila; each agave is planted further apart, giving them more room to grow, and allowed to grow to full maturity before harvest and then slow roasted for 72-hour cycles.